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eCommerce Operations & Supply Chain Optimisation.
Operational performance. Fulfilment clarity. Scalable growth.

At CoreFlow Advisory, I deliver operational wins your P&L can feel.

I help digital-first and eCommerce brands cut cost-per-order, improve fulfilment performance, stabilise inventory, and scale profitably - powered by operational excellence and applied AI.

Operational Excellence

Driving productivity, cost reduction, and margin improvement through Lean Six Sigma, and continuous improvement methodologies.

Managing post M&A integrations, restructuring and change programmes to unlock synergies and stabilise operations.

Combining human expertise with AI and digital tools to boost visibility, forecasting, and faster decision-making.

Transformation & Integration
AI & Digitalisation

Built for eCommerce Scale

eCommerce Operational Challenges I Solve

Growing an eCommerce brand creates complexity fast. What used to work at £1–2m breaks at £5m… and collapses at £10m+. I help digital-first and D2C businesses remove the operational bottlenecks that restrict scale and drain margin.

Typical Problems I Fix:

→ Late dispatch, order backlogs, and fulfilment bottlenecks
Rising cost-per-order (3PL, warehouse labour, packaging, carrier mix)
→ Unreliable forecasting, demand planning issues, and stockouts
→ High WISMO tickets due to operational or carrier performance
→ 3PL underperformance or misalignment with brand growth
→ Post-investment operational chaos and lack of structure
→ Poor visibility of operational KPIs and root causes
→ Fragmented processes across WMS, ERP, or 3PLs

eCommerce Diagnosis
eCommerce Diagnosis
Brand Impact
Brand Impact

The Impact For Your Brand

→ Faster, more reliable fulfilment
→ Lower cost-per-order and improved margin
→ Higher stock availability and fewer lost sales
→ A scalable operating model built for the next stage of growth
→ Greater service levels and fewer customer experience issues

How I Deliver Value Quickly

I combine operational excellence, supply chain discipline, and applied AI tools to diagnose bottlenecks quickly and implement targeted improvements that deliver results within 30–90 days.

If you’re scaling and operations are becoming the barrier - not the enabler, I help get everything flowing again.

Efficiency Improvements
Efficiency Improvements

Operational Results That Move The P&L Forward

Efficiency

+70% OEE Improvements

Improved Service Level
Improved Service Level
Improved Forecast Accuracy
Improved Forecast Accuracy

Service Level

Leadtime 25%

Forecast Accuracy

+30% Accuracy Improvement

Real, measurable gains delivered across manufacturing, logistics, and e-commerce operations

Building Scalable, Efficient eCommerce Operations

Cost Out - Value Up

People + Performance

Resilience By Design

Cost out - value up
Cost out - value up
People & performance
People & performance
5S
5S

I identify and eliminate waste, redesign flow, and reduce complexity

I build people. People build performance. Performance builds business

I embed stability into operations, with shorter lead times and faster recovery

I combine lean execution, digital intelligence, and leadership coaching to create value that endures